Much of what is true about a place today was said out loud this morning. A radio host mentions that a show has moved. A hardware store changes a price on its website. An organiser posts a new start time. People who live there pick this up without trying.
Software does not. Search engines index pages, and most of this was never a page. AI models learn from data that is months old, in which local detail was thin to begin with. So the systems people now ask first are at their weakest on local, current questions.
For a visitor that means a wasted trip. For a tourism authority, a hotel group or an investor, it means decisions made on an outdated picture.